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Mastering brand management: Insights for MBA marketing enthusiasts
  • January 31, 2024
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Mastering brand management: Insights for MBA marketing enthusiasts

In today’s dynamic business landscape, marketing and brand management are essential fields for MBA aspirants. These are integral parts of the business that are directed towards success. From understanding brand recognition, and user engagement and driving sales growth to making effective marketing strategies for accomplishing the brand identity. Therefore, students in the best B schools for finance and marketing need to develop these essential skills and prepare them for this digital landscape. In this article, get to know the role and importance of creating a brand management strategy in today’s business.

Start with, brand management definition:

The phrase “brand management” is wide and encompasses various marketing strategies and techniques that might assist you in improving your brand value. Brand management strategy is a process that focuses on improving and maintaining your brand’s recognized value, reputation, and positive implications among consumers.

This means the traditional marketing of word of mouth is now also in a trend with one step ahead of influencing buyers’ decisions and public reviews. Therefore, building and maintaining a brand that connects with consumers and distinguishes out in the market is known as brand management in marketing. The success of the business is defined with building a brand that customers desire to interact and shop with.

Importance of brand management:

  • The development of a powerful brand that reaches out in the marketplace is assisted by brand management. In an era of limitless options for consumers, a well-managed brand attracts attention, makes an impact, and cultivates loyal fans.
  • Customers develop confidence in a brand when it continuously fulfills its promises, and when this trust is maintained over time. Even in the face of competition, they are more likely to remain loyal to that brand.
  • Significant brand equity, or the value which a brand adds to a good or service, can also result from brand management.
  • This results in getting more market share, negotiating power with the retailers, and increasing the price as demand rises are great advantages for the business.
  • Having a strong brand helps you bring in new business and potential consumers to interact and establish as a strong brand.

What is the role of a marketing manager in brand management?

Knowing the brand is the goal of brand management. This involves being aware of the mission, vision, and values that the brand represents. This will be the basis for all that you do related to branding.

  • Analyse the audience’s needs, desires, and expectations in great detail.
  • Determine the target demographics and explain the strategy for pursuing them.
  • Start with the competitive analysis to get to know how different you are from the competitors.
  • It is necessary to understand competitors’ objectives and results, and examine their websites, social media profiles, and any advertising campaigns.
  • Defining your universal selling point which is essential for positioning the brand in the eyes of consumers.
  • Keeping your brand messaging consistent across all platforms and touchpoints should be your main priority.
  • Create a brand strategy from product packaging, customer service, advertising, and social media, to the website.
  • Scrutinise every visual component that represents your brand, such as your logo, colour palette, typography, artwork, and other visual components, as part of your brand identity.
  • Develop your brand strategy into practice in all aspects of your company.
  • Ensure that customers understand how your brand blends with the industry from branding to message.
  • Keep an eye on the performance of your brand and modify it as necessary.

Career growth for MBA marketing graduates:

Colleges are now including lessons on brand management in their marketing programs. Graduates can learn the influence of better market research, advertising strategies, and digital marketing to establish and create a brand identity. For MBA graduates in marketing and brand management, the career opportunities available are,

  • Marketing Managers
  • Brand Managers
  • Product Managers
  • Digital Marketing Strategists
  • Market Research Analysts.

Product launch, strategic marketing, consumer behaviour, international markets, sales, and revenue generation are just a few of the marketing topics that are covered in-depth in the curriculum, which is carefully crafted to prepare graduates for success in the cutthroat corporate world. The colleges are encouraging students to prepare them to face the challenges in the business field with the use of case studies, and real-world projects. It enhances their practical knowledge and how they apply theoretical concepts in real life.


Thus, businesses are now focusing on establishing a brand and acquiring loyal customers rather than running a business that targets revenue alone. It creates the marketing aspriants to focus on gaining skills in marketing and brand management which are essential to a successful commercial career. You can acquire the information, abilities, and self-assurance necessary to succeed in these industries. However, the top colleges for an MBA in marketing develop students to become skilled managers in marketing approach, consumer behaviour analysis, and market research by providing a thoughtful combination of theoretical knowledge and real-world experience.