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  • MBA – Marketing Management

    Courses | MBA | Specialisations

Program Overview:

The two-year postgraduate program in marketing management is one of the popular programs that equip you with comprehensive knowledge and competencies to effectively manage marketing activities and lead your organization to success in the competitive market environment.

Marketing is at the heart of any business, and with the ever-increasing demand for marketing professionals, an MBA in Marketing Management from SKIMT one of the best B-schools will enable you to meet industry requirements for qualified professionals in the field.

Course Curriculum:

The curriculum of the MBA in Marketing Management at SKIMT includes the following subjects:

  • Advertising Management and Sales Promotion
  • Brand Management
  • Services Marketing
  • Rural Marketing
  • Digital Marketing

Program Scope and Career Pathways:

  • The two-year postgraduate management program at SKIMT focuses on enriching students’ expertise in customer relationship management, branding, consumer behaviour, competitor dynamics, and other crucial areas.
  • The B-school course structure is designed to help students enhance their analytical and strategic skills, enabling them to identify global business prospects and understand the correlations between different marketing operations.
  • The Marketing Management degree opens you to endless employment opportunities as a market research analyst, advertising manager, sales manager, marketing analyst, brand manager, etc.
  • Our comprehensive and rigorous MBA college curriculum helps you emerge with the relevant knowledge and skills to embark on top managerial roles in various marketing fields and the transferable skills to make a meaningful impact in any organization.
  • Pursuing an MBA (MM) at SKIMT, Madurai’s best MBA college, can help turn your aspirations for a thriving career in marketing into reality!


Interested candidates looking to pursue an MBA in Marketing Management at SKIMT, one of the best MBA colleges for marketing, should possess:

  1. Bachelor’s degree with a minimum of 50% marks in aggregate from a recognized university ( 5% relaxation in aggregate is allowed for SC/ST candidates)
  2. Students pursuing the final year of undergraduate courses are eligible to apply.
  3. Prior work experience can give you a significant advantage in the selection process.
  4. Valid scores in CAT / MAT / TANCET / CET exams